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The Big Red Magic Button Myth & AI Training
This article was published for Content London in December 2025. Please also subscribe to Charismatic.ai's more frequent postings on our main website :)
Charismatic
Dec 5, 20253 min read


Dear Creatives, The Future Needs You
by Lisa Talia Moretti for Charismatic.ai AI is creating significant turbulence for the creative industries. While today's AI can be instructed to perform a diverse number of creative tasks from writing to image creation, our research reveals a complex landscape of opportunities and challenges. Industry executives and creators acknowledge AI's potential to generate new forms of creativity and make some specialisms more accessible, but these are countered by serious concerns ab
Charismatic
Feb 13, 202519 min read


Finding a path for applying AI to creative practice
This article was written by Research Associate, Dr Rachael Jones as part the Charismatic.ai project and originally published by Falmouth University
Charismatic
Feb 3, 20254 min read


A new life awaits: my personal journey to AI
Dr Kingsley Marshall For so much of my life artificial intelligence has only ever been a feature of science fiction: often as a creative plot device or even a character to pose questions of the viewer and reader about the fundamentals of what it is to be human. Dr Kingsley Marshall And yet more than 40 years later, I am about to embark on a research project that examines how generative AI tools can be used by creatives. And central to the project is not just AI’s practical ap
Charismatic
Jan 22, 20254 min read


The Race to Own the Future
written by Lisa Talia Moretti for Charismatic.ai This article highlights how technological advancements, such as the printing press and the internet, drastically altered production scales and access to information, creating new industries and business models. The rise of social media and streaming platforms led to a shift in attention and advertising revenue, resulting in industry consolidation and the emergence of influencers. This evolution has also caused significant disru
Charismatic
Jan 21, 202511 min read


Introducing Charismatic.ai
A large-scale creative AI project to chart a future for technology developed from within the creative sector
Charismatic
Dec 21, 20245 min read


Governments respond and Big Tech reacts
A review of AI legislation, policy and guidelines and the delicate dance between Innovation and Regulation.
Charismatic
Dec 17, 202417 min read
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