This article was written by Research Associate, Dr Rachael Jones as part the Charismatic.ai project and originally published by Falmouth University

Dr Kingsley Marshall For so much of my life artificial intelligence has only ever been a feature of science fiction: often as a creative plot device or even a character to pose questions of the viewer and reader about the fundamentals of what it is to be human. Dr Kingsley Marshall And yet more than 40 years later, I am about to embark on a research project that examines how generative AI tools can be used by creatives. And central to the project is not just AI’s practical ap

written by Lisa Talia Moretti for Charismatic.ai This article highlights how technological advancements, such as the printing press and the internet, drastically altered production scales and access to information, creating new industries and business models. The rise of social media and streaming platforms led to a shift in attention and advertising revenue, resulting in industry consolidation and the emergence of influencers. This evolution has also caused significant disru