This article was published for Content London in December 2025. Please also subscribe to Charismatic.ai's more frequent postings on our main website :)

UK needs to back AI and support the creator economy

This article explores the multidimensional nature of creativity through the various ways it can be defined as well as its temporal and cultural qualities. By Lisa Talia Moretti for Charismatic.ai.

by Lisa Talia Moretti for Charismatic.ai AI is creating significant turbulence for the creative industries. While today's AI can be instructed to perform a diverse number of creative tasks from writing to image creation, our research reveals a complex landscape of opportunities and challenges. Industry executives and creators acknowledge AI's potential to generate new forms of creativity and make some specialisms more accessible, but these are countered by serious concerns ab

This article was written as part of the Charismatic.ai project, and was originally published by Falmouth University.

This article was written by Research Associate, Dr Rachael Jones as part the Charismatic.ai project and originally published by Falmouth University

written by Lisa Talia Moretti for Charismatic.ai This article highlights how technological advancements, such as the printing press and the internet, drastically altered production scales and access to information, creating new industries and business models. The rise of social media and streaming platforms led to a shift in attention and advertising revenue, resulting in industry consolidation and the emergence of influencers. This evolution has also caused significant disru